EXPERTISE
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INTRO
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Fagnes Atelier is a new premium fragrance line within the Fagnes brand. The goal was to present room fragrances not just as functional aromatics but as objects that add atmosphere to a space, create rituals in everyday life, and stand as gifts.
The concepts of the two fragrances, JOY and SERENITY, were developed together with Ágnes Fertőszögi, the founder of Fagnes, and were finalized into scents through the perfumery work of Viktória Minya.
The task for The Hering was to visually construct this fragrance world: to design a packaging system that conveys the character of the fragrances at first sight, stands out in the category, and naturally connects to the Fagnes brand.
CHALLENGE
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The world of room fragrances can easily slide in two directions: either becoming too functional and sterile or overly decorative. Neither would have worked for Fagnes Atelier.
The appearance needed to be premium but not distant. Sensual but not overly ornate. Attention-catching but not loud. The packaging had to stand out on the shelf while also providing a refined, gift-like experience in hand, expected from a special fragrance.
The JOY and SERENITY start from two different states. JOY refreshes, invigorates, and lightens the mood of a space. SERENITY slows things down and creates a warmer, quieter, more intimate atmosphere. This difference needed to be made visible so the two products function as part of a shared Atelier world.
RESULT
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Fagnes Atelier emerged as a new premium fragrance line within the Fagnes brand.
The packaging for JOY and SERENITY differentiates the worlds of the two fragrances from the first encounter: one refreshes and energizes, while the other slows down and calms. Meanwhile, the two products belong together, so the Atelier was born not just as two new room fragrances but as a visual system that can be built upon.
The result is a packaging world that is refined enough for the premium fragrance line but characterful enough not to get lost in the category.
Fagnes Atelier Packaging
Packaging system for Fagnes Atelier's premium room fragrance line.