Intro

QuattroMobili was previously present in the furniture market but receded into the background for a longer period. The goal of the project was to bring the brand name back in a modern and relevant form: building on professional credibility, a contemporary visual system, and a consistent brand voice.

Behind the new QuattroMobili is a family business that has been operating for over 25 years, offering customizable, premium-quality furniture that is still affordably priced.

Challenge

The challenge was to ensure that the brand returned not as a nostalgic repackaging but in a modern, relevant, and practical form in the market. An important aspect was to create a brand identity that simultaneously hints at the name's past but represents the new values of QuattroMobili: manufacturing expertise, customizability, reliable quality, and approachable expertise.

The brand voice aimed to create expert, direct, and natural communication that does not speak as a distant luxury brand but clearly presents the advantages of furniture tailored to real homes.

Visual Direction

The foundation of the brand identity became a clean, modern, and timeless visual system. The black and red color scheme associated with the previous brand served as a starting point but was developed in a fresher, more controlled form. Gold was ultimately excluded from the new system to maintain a cleaner, more distinct, and contemporary overall look.

The new logo is based on a modern, easily readable logotype. The curved form hidden in the "Q" character subtly alludes to the furniture world, specifically the soft contours of a sofa.

This motif not only appears in the logo but also returns as an independent brand element. On advertisements, image visuals, and social media platforms, it provides a strong visual character to the brand while making the QuattroMobili appearance recognizable even without the logo. Thanks to this, the brand identity remains unified, easily identifiable, and distinguishable across all platforms.

The Basic Sans font provides a modern, easily readable, and consistent foundation for digital and printed communications. Its clean character fits well with the brand's elegant, understated, and premium visual world.

Result

The result was a well-thought-out, unified, and practical brand identity that consistently works at different brand touchpoints. The visual system is not built from separate elements but creates a consciously designed, coordinated brand image.

The project showcases The Hering's approach well: the goal was not merely to create an aesthetic identity but to design a visual foundation that is strategically considered, easily applicable, and sustainable in the long term.

The new appearance of QuattroMobili not only refreshed the brand but also provided a stable, professional, and recognizable framework for its further communication.

Work