Last updated: November 25, 2024

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This Privacy Policy outlines how MorphoPix Kft. ("we," "our," or "us") collects, uses, stores, and protects your personal data when you visit our website https://www.thehering.com/, use our services, or interact with us in other ways. We are committed to protecting your privacy and ensuring that your personal data is handled in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

1. Who We Are

We are MorphoPix Kft., a company registered in Hungary, with our registered office at

Budapest, Bécsi út 85. fszt 5., 1036, Magyarország. You can contact us at thehering@thehering.com for any questions related to this Privacy Policy or how we handle your personal data.

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2. What Personal Data We Collect

We collect various types of personal data depending on your interaction with us, including but not limited to:

• Personal Identifiers: Name, email address, phone number, address, etc.

• Account Information: Usernames, passwords, and other account-related details.

• Payment Information: Credit card details, billing address, etc. (where applicable).

• Technical Data: IP address, browser type, device type, browsing behavior (cookies, logs, etc.).

• Marketing Data: Preferences in receiving marketing communications.

• Other Data: Any other information you voluntarily provide, such as through forms, surveys, or customer support.

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3. How We Collect Your Data

We collect personal data in the following ways:

• Directly from you: When you register for an account, make a purchase, contact customer support, or fill out forms on our website.

• Automatically: Through cookies and other tracking technologies when you browse our website.

• From third parties: When you interact with us via third-party platforms (e.g., social media, payment processors).

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4. Why We Collect Your Data

We process your personal data for the following purposes:

• To provide and manage our products/services.

• To improve and personalize your experience on our website.

• To process transactions and manage payments.

• To communicate with you, including sending transactional emails, newsletters, or marketing communications (with your consent, where required).

• To comply with legal obligations (e.g., tax reporting, fraud prevention).

• To conduct business analytics, research, and improve our services.

5. Legal Basis for Processing Your Data

Under the GDPR, we rely on the following legal bases for processing your personal data:

• Consent: When you give us explicit permission to process your data (e.g., for marketing communications).

• Contractual necessity: To fulfill our obligations under a contract (e.g., providing products/services).

• Legal obligation: When we are required to process data for legal compliance (e.g., tax or financial reporting).

• Legitimate interest: When processing is necessary for our legitimate interests (e.g., improving services, preventing fraud).

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6. How We Share Your Data

We do not sell or rent your personal data to third parties. However, we may share your data with trusted third parties in the following situations:

• Service providers: To support our operations, such as payment processors, email service providers, and hosting providers.

• Legal obligations: If required by law, to comply with legal requests, or to protect our rights or the safety of others.

• Business transfers: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred as part of that process.

7. Data Transfers Outside the EU/EEA

In some cases, we may transfer your personal data outside the European Economic Area (EEA), to countries that may not have the same level of data protection as the EU. When this happens, we ensure that appropriate safeguards are in place, such as the use of Standard Contractual Clauses or other mechanisms approved by the European Commission.

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8. How Long We Keep Your Data

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements. The criteria used to determine retention periods include:

• The type of data and its purpose.

• Any legal obligations we have to retain the data.

• Whether you have an ongoing relationship with us.

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9. Your Data Protection Rights

Under the GDPR, you have the following rights regarding your personal data:

• Right to Access: You can request copies of your personal data.

• Right to Rectification: You can request corrections to any inaccurate or incomplete data.

• Right to Erasure: You can request that we delete your personal data, subject to certain conditions.

• Right to Restriction: You can request that we restrict the processing of your data in certain circumstances.

• Right to Object: You can object to the processing of your personal data, including for marketing purposes.

• Right to Data Portability: You can request that we transfer your personal data to another organization, or to you, in a structured, commonly used, and machine-readable format.

To exercise any of these rights, please contact us at thehering@thehering.com.

10. Security of Your Data

We take appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. While we strive to use commercially acceptable means to protect your data, no method of transmission over the internet or electronic storage is 100% secure.

11. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience on our website. These tools allow us to track usage patterns, customize content, and provide relevant advertisements. For more information about the cookies we use and how to control them, please see our [Cookie Policy].

12. Children’s Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that a child under 16 has provided us with personal data, we will take steps to delete such data.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we will update the "Last updated" date at the top. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal data.

14. Contact Us

If you have any questions or concerns about this Privacy Policy or our data processing practices, please contact us at:

• Email: thehering@thehering.com

• Postal Address: Budapest, Bécsi út 85. fszt 5., 1036, Hungary

You also have the right to lodge a complaint with the supervisory authority in your country if you believe your data protection rights have been violated.

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Notes:
1. Company Information: Make sure you replace placeholders (e.g., MorphoPix Kft., thehering@thehering.com) with actual details.
2. Cookies: If you use cookies, it's important to include a link to your cookie policy or integrate a detailed cookies section.
3. Consent Mechanisms: If you're collecting consent for processing personal data (e.g., for newsletters), ensure that you have an effective way to obtain and manage consent from users.

This privacy policy provides a solid foundation for compliance with GDPR, but you should consult with a legal professional to ensure it fully meets your business's needs and legal obligations.

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