EXPERTISE
+
INTRO
×
The MikroManna campaign was built around one central idea: visualizing the energy the product gives to plants.
Instead of presenting MikroManna as a static plant care product, we created a visual world full of movement, vitality and growth. The campaign shows the product as an active organic force — something that supports, feeds and energizes different types of plants throughout the season.
The creative system was designed to work across multiple plant categories, from indoor plants and flowering plants to kitchen gardens, vegetables and fruits.
CHALLENGE
+
The core visual idea is simple: MikroManna gives plants energy — and that energy becomes visible.
Around the product, plants, soil, gardening tools and key ingredients appear in a dynamic, swirling composition. The bottle becomes the centre of this organic motion, surrounded by everything connected to plant care and healthy growth.
This creates a campaign world that feels lively, natural and attention-grabbing, while still staying close to the product’s purpose and the KertShop brand universe.
The visual system also allows the bottle to be “taken over” by the plants it supports. In each creative, the product is overgrown by the plant group that is currently in focus. This makes the product feel alive, seasonal and directly connected to its use.
The campaign is based on a flexible visual structure that can be adapted across different seasonal topics and plant categories, including indoor plants, flowering plants and kitchen gardens.
RESULT
+
The result is a bold and flexible campaign visual system that brings the MikroManna product promise to life.
By turning plant nutrition into a visible burst of energy, the campaign makes the product instantly more memorable and emotionally engaging. The swirling compositions attract attention, while the recurring structure keeps the brand world consistent across different formats and seasonal topics.
MikroManna is shown not only as a plant care product, but as a source of growth, movement and vitality — a product that becomes part of the living world it supports.
MikroManna Campaign
Campaign visual system for MikroManna, built around the energy the product gives to plants.