EXPERTISE
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INTRO
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MikroManna is KertShop’s first own-brand plant care product, marking the first visual appearance of a new private label direction.
Having worked with KertShop for years, we had a strong understanding of the brand’s tone, rhythm and visual world. This gave us a solid foundation for creating packaging that feels aligned with the existing identity, while opening a new chapter for the brand.
The goal was to create a natural, clean and easy-to-understand packaging system. We looked for a visual language that connects to the world of KertShop, while feeling equally at home in the context of kitchen gardens, balconies and indoor plants.
CHALLENGE
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The small 2 dl bottle created a real design challenge. The label had to carry the product name, brand presence, usage information, a detailed table, QR code and visual elements that reflect the KertShop universe.
It was also important for the packaging to subtly reflect the close-to-nature, ecological mindset represented by McMenemy Márk, creator of Kert TV. Not in a direct or overexplained way, but as something naturally embedded in the brand’s world.
Another challenge was differentiation within the category. Gardening products often exist in a visually crowded and loud environment, so we chose a quieter, more structured direction: a natural, fresh and trustworthy look that remains clear and easy to navigate in hand.
We solved the content density with a peel-back label. The inner surface includes the more detailed product description, usage table and QR code leading to the product page. This gives customers access to additional information and makes reordering simple once the product runs out.
RESULT
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The result is a natural, clean and easy-to-understand packaging design that brings together the KertShop identity, the MikroManna product promise and the brand’s green mindset.
The peel-back label helped keep the small bottle from becoming overcrowded, while still making room for every important detail. Fresh and minimal on the outside, practical and well-structured on the inside.
MikroManna’s packaging therefore became more than just the introduction of a new product. It became the first visual step in KertShop’s own-brand direction.
MikroManna Packaging
Packaging design for KertShop's first own-brand plant care product.