EXPERTISE
+
INTRO
×
The branding for Pruning Academy was designed for an educational brand that presents pruning as understandable, learnable, and practically applicable knowledge. The goal was to create a visual system that simultaneously connects to horticulture, education, and practical experience.
The Pruning Academy needed its own character: assertive, green, professional, yet easily approachable.
The foundation of the branding is a strong emblem, a color system built on two shades of green, and distinctive, dynamic typography. We created a system that works well on online course platforms, video content, social media, printed materials, and tangible applications.
CHALLENGE
+
Pruning is uncertain territory for many garden owners. When to cut? Where to cut? How much can be cut? After a wrong move, it is easy to feel like more harm than good has been done.
Pruning Academy provides answers to this uncertainty: offering structured, followable knowledge to those who do not want to guess but want to understand what they are doing in the garden.
The branding needed to convey this professional security without becoming too rigid or textbook-like. Pruning is a practical genre: tools, movements, plants, decisions. We needed to visually capture this direct, tangible world.
RESULT
+
The result is a distinctive, well-usable brand identity that simultaneously embodies horticultural practice and educational character.
The logo works as both a standalone emblem and a full text version, making it easily applicable in various sizes and contexts. The shield-like symbol serves as a strong identifying element for the brand, while the color system helps Pruning Academy stand out from the usual horticultural visual world.
The Pruning Academy's visual system helps position the brand at first glance: a practical, professional yet easily approachable knowledge platform for those who want to prune with more confidence.
Pruning Academy Branding
A confident green identity system for an educational pruning brand.